What's up, Authenticity
"All this reality. What is going on? I found this book called Authenticity. Gilmore and Pine put forward this interesting concept that the most valuable thing in products today are they real. Are they authentic. Which is a bold hypothesis. And then they go further and say, well why is it? Why now? It didn't always used to be this way . Certainly it wasn't what sold stuff in the 80s, right. It wasn't reality and authenticity that sold stuff in the 80s. Why is it now that people are demanding it and they are arguing that all the virtual stuff that has been creeping up on us over the last 20 years has really cut us off from nature. We are cut off from nature. We are cut off from self-sufficiency. We couldn't be self-sufficient if we wanted to. We don't know how to do it. We live in a bubble of fake bullshit and we have this hunger to anything that is real even if the best we can do is a Starbucks Mocka Real Swiss chocolate. We take it. Oh, it's real! How real this seems relatively to what I am used to."
from a talk by Jesse Schell
2010/03/13 - 02:25 PM
